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This web site cicmphilippines.org has the following in the homepage, "CICM 2018 REACHING OUT WITH JOY! COME, JOIN US." We noticed that the website also stated " CICM PHILIPPINES 110 YEARS OF JOYFUL MISSION." It also said " MISSION STUDIES ECCLESIAL CONFAB. POPES PRAYER INTENTION FOR MARCH. TOWARDS THE NEXT FILIPINO SAINT. JOSEPH KIM BANTIYAN, CICM. MISSION STUDIES ECCLESIAL CONFAB. POPES PRAYER INTENTION FOR MARCH. TOWARDS THE NEXT FILIPINO SAINT. Pope declares new cause for beatification and can." The header had CICM as the highest ranking optimized keyword. It is followed by cicm, Philippines, and Religious which isn't as ranked as highly as CICM. The next words cicmphilippines.org used was religion. vocation was included but might not be understood by search crawlers.